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Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.
Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-dating site.It’s not just my generation—boomers are as likely as college kids to give online dating a whirl.I learned of the phenomenon of “good enough” marriage, a term social anthropologists use to describe marriages that were less about finding the perfect match than a suitable candidate whom the family approved of for the couple to embark on adulthood And along with the sociologist Eric Klinenberg, co-author of my new book, I conducted focus groups with hundreds of people across the country and around the world, grilling participants on the most intimate details of how they look for love and why they’ve had trouble finding it.Eric and I weren’t digging into singledom—we were trying to chip away at the changing state of love.
The first woman he clicked on was very beautiful, with a witty profile page, a good job and lots of shared interests, including a love of sports.